The Ultimate Quantitative and Qualitative Market Research Course 40 hour cpd course
Become a Researcher
Learning Outcomes By the end of the course learners will be able to: Explain the principles of quantitative market research. Design effective questionnaires. Select appropriate sampling methods. Collect quantitative data ethically. Clean and prepare datasets. Analyse survey data using Excel (or SPSS/Power BI if available). Interpret statistical findings. Present research findings professionally. Understand market research ethics and GDPR considerations. Produce a complete quantitative research report. Success Criteria Learners will successfully complete this module when they can: Describe the purpose of market research using appropriate terminology. Identify suitable examples of quantitative research. Explain how research informs organisational decision-making. Correctly classify different research methods. Demonstrate understanding through formative assessment activities. Complete the end-of-module assessment with a minimum score of 80%. Only £82 for a 40 hour course
The Ultimate Quantitative and Qualitative Market Research Course
Tagline
Upskill and reinvent yourself
This 40 hour professional course includes a full mock consultancy where you will design questionnaires, analyse market segmentation, write client briefs and reports and use research to drive consumer engagement and marketing. For people wishing for a professional career in Market Research or Research Executive.
